Most people think mobile gaming is just casual. In 2026, however, the UK’s top 18‑to‑34 crowd is spending an average of 12 hours a week on esports titles like Free Fire and Call of Duty: Mobile .
Most people think mobile gaming is just casual. In 2026, however, the UK’s top 18‑to‑34 crowd is spending an average of 12 hours a week on esports titles like Free Fire and Call of Duty: Mobile .